Vans store Apgujeong opening!

Hello! I just finished one exam. I don`t know I did go job or not lol.


Anyway, today I want to introduce the Vans store at Apgujeong.


As you know, Vans is one of the familiar brand to us.

Many young people wear 'Old skool and Skate-High, these days.

This is the exterior of the store.  The man`s picture express the youth and their brand`s 

energy. In addition, they use plain glass, so people can see the inside while they are 

walking.

They placed product comfortably and this makes me feel like I` home.

In addition, they prepare sofa and chair to rest.

They also used paintings for their interior. This is very artistic and fits well with their 

shoes.

In this section, I feel like I`m in factory, It is really vintage atmosphere.

If Louis vuitton use this interior, it is not proper and not good.

They know their brand`s identity very well I think.

They do not focus on selling their products. They said that they want to communicate

with their customers. I think their purpose is well visualized in their store.

Also, they prepare opening stage tomorrow. If you have some time,

it is good to visit here!

sources

1. http://www.syoff.com/board/view.php?id=511050


2.https://www.google.co.kr/search?q=vans+old+skool&newwindow=1&biw=1360&bih=667&source=lnms&tbm=isch&sa=X&ei=0EyJVKbZL4TbmAWVt4HQBw&ved=0CAYQ_AUoAQ#newwindow=1&tbm=isch&q=vans+skate+high