Redwing, too many copy cats.

Cold, cold winter!! I can not wear loafers in winter.

Many people wear boots in winter.

There are many boots brand such as Thorogood, Hawkins ,Redwing and so on.

Among them, Redwing is the most expensive brand.

(In korea, it costs about 300,000 won)


Redwing has a many different producti lines, but

Moc toe and Beck man are widely loved.

Anyway, people prefer Redwing but there are some problems today.

Many other brands have make similar design boots and target the customer with

lower price than Redwing.

They cost about 100,000 ~ 130,000 won.


Many customer buy Thorogood or Hawkins because of the high price.

Then, how redwing gets back their customers from this situation.

They should not reduce their price, because customers can be suspicous about

their original price and it gives them repulsion.


I think they have to make their boots more durable and orginality.

Including Redwing, many boots use Vibram as their sole.

Vibram is soft and very comfortable, but it isn`t durable.

So, if Redwing use other material as sole, it makes difference with other brands.


They can add some their own features in their shoes.

For example, they use wings for highlighting their shoes.


Sources:
1.http://www.redwingshoes.co.kr/site/products.index.php
2. http://search.naver.com/search.naver?sm=tab_hty.top&where=nexearch&ie=utf8&query=%ED%98%B8%ED%82%A8%EC%8A%A4